Term life insurance made simple
We help make it easy to protect your loved ones for a set period.
Coverage you can trust with benefits that fit your life
Term life insurance provides coverage for a set period of time, offering a fixed death benefit that can help your family cover expenses like mortgage payments and childcare. It’s generally more affordable and easier to get than other types of life insurance. Many term policies also include a conversion option, allowing you to switch to a permanent policy without a medical exam, if your needs change.
Consider all of these benefits:
Affordable
Term life insurance is the most cost-effective way to provide death benefit protection for your family for a set number of years.
Choice
Choose your own term length for the policy that best suits your family’s needs whether it’s 10, 15, 20 or 30 years.
Tax advantaged
Your loved ones receive the death benefit tax-advantage when you die, offering you a way to leave behind a legacy.
Fixed payments
You'll have the confidence that your payments will remain the same throughout the policy's term.
Flexibility
Many term life insurance policies allow you to convert to a permanent life insurance policy with no additional medical exam.
Choose a term life policy that’s right for you
Explore our competitively priced term life insurance policies issued by Pruco Life Insurance Company and Pruco Life Insurance Company of New Jersey.
| Prudential EssentialTerm Value® | Prudential EssentialTerm Plus® | Term Essential® | PruTerm One® |
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Overview | Our most cost-effective option, perfect for a wide range of clients seeking temporary protection with the flexibility to convert to a permanent policy in the future. | Enhanced level-term life insurance designed to provide clients with enriched conversion benefits to meet their long-term financial plan. | Affordable protection for your family or business with the added value of options that allow you to access the policy while you're alive or convert to a permanent policy in the future. | With coverage one year at a time, this can be ideal for a small business owner paying off a short-term loan or for certain specific planning needs.1 |
Ideal for your loved ones to |
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Term length | 10, 15, 20, 30 years | 10, 15, 20, 30 years | 10, 15, 20, 30 years | 1 year |
Medical exam needed | Not always. If you are under age 60, you may not need a medical exam.2 | Not always. If you are under age 60, you may not need a medical exam.2 | Not always. If you are under 60, you may not need a medical exam.2 | Yes.
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Convertible into permanent policy | During the first 7 years of your term, or to age 70, whichever comes first, you can convert to any of our permanent life insurance policies and receive a conversion credit (up to a full year of premium) within years two to seven. | You can convert to any permanent product we offer throughout the length of your term or until age 70, whichever comes first. You can also take advantage of a conversion credit if you convert in years two to seven. | Yes, if your issue age is 59 or younger, you can convert throughout the entire term duration or until age 65, whichever comes first. If your issue age is between 60-75, you can convert within the first 5 years.3 | Yes, within the first 5 years. |
Access to benefits while living | Yes, If you become terminally ill, the benefit will pay out a portion of your death benefit while you’re still living with the automatically included terminal illness rider.4 | Yes, If you become terminally ill, the benefit will pay out a portion of your death benefit while you’re still living with the automatically included terminal illness rider.4 | Yes, if you add a Living Needs Benefit Rider, you can access the death benefit if you are confined to a nursing home, need an organ transplant or are terminally ill.5 | Yes. If you add a Living Needs Benefit Rider, you can access the death benefit if you are confined to a nursing home, need and organ transplant or are terminally ill.5 |
Customize your policy with optional riders*
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Footnotes
*Riders (except Terminal Illness Rider and Living Needs Benefit) are available for an additional cost. Subject to state availability and variations
Frequently asked questions
Getting life insurance can be hassle-free and simple. Here are some answers to commonly asked questions to assist in your decision.
Term life insurance is designed to protect your loved ones for a set amount of time. You typically choose a term length from 10 to 30 years and pay a set premium for the duration of the term. If you die, your beneficiary receives a lump sum payment also called a death benefit.
Term life insurance is a type of life insurance that provides coverage for a specific period of time, know as the term. Here are the main types of term life insurance:
- Level Term Life Insurance: Fixed coverage and premium for a set term that typically can last 10, 15, 20, or 30 years
- Decreasing Term Life Insurance: Coverage decreases over time, often used to cover the cost of mortgages
- Increasing Term Life Insurance: Coverage increases over time, with a fixed premium
- Convertible Term Life Insurance: Allows conversion to permanent life insurance
- Return of Premium Term Life Insurance: Returns premiums if you outlive the term, but is more expensive
- Annual Renewable Term Life Insurance: Renewed annually with increasing premiums
If you have people who depend on your income, it’s likely that you need a life insurance policy. Those that depend on you can use the payout to help cover funeral expenses, continue paying the mortgage or continue living the financial lifestyle you built together.
Stay-at-home parents should also consider life insurance to cover childcare and household expenses should the unexpected happen.
Here are a few of the key factors commonly used to calculate the cost of a life insurance policy:
Age & gender
Health & medical history
Weight & height
Nicotine & tobacco use
Driving record
Coverage amount
Coverage length
The availability of coverage and rates will vary based on company underwriting criteria including, but not limited to, age, sex, health history, smoking status, and residency. Underwriting rules are subject to change at our discretion.
If you pass away, your beneficiaries will receive a payout to take care of the expenses of their choice. Term life insurance payouts are commonly used to cover funeral costs, childcare, payoff debt, college tuition or everyday expenses should something happen to you. Term life insurance helps ensure that a loss of income would not cause a considerable burden on your loved ones.
Most term life insurance policies do not have a cash value component. If you're looking for protection and the ability to grow and access cash value, consider a permanent policy with cash value growth potential.
Term life insurance provides coverage for a specific period of time, usually 10 to 30 years, with fixed premiums and a death benefit paid out if the insured dies during the term. It is generally more cost-effective and does not build cash value. In contrast, whole life insurance offers lifelong coverage and includes a cash value component that grows.
Explore simple, straightforward advice on life insurance
Find what interests you on your journey to protect your loved ones in our Financial Education Hub.
Footnotes
1You can purchase one PruTerm One policy during your lifetime.
2To be eligible for PruFast Track Accelerated UW you must be between 18-60, buying between 10K and 3 mill dollars worth of insurance and be quoted as a Smoker rating or better.
3Convertible to the lesser of the level-premium period or to the first policy anniversary on or after the insureds 65th birthday, but at least five years. Partial conversions are permitted.
4The Terminal Illness Rider is available without an extra premium. Obtaining benefits under the terms of the rider will reduce and may eliminate the death benefit. Benefits paid under the Terminal Illness Rider are intended to be treated for federal tax purposes as accelerated life insurance death benefits under IRC §101(g)(1)(b). Tax laws related to the receipt of accelerated death benefits are complex and benefits may be taxable in certain circumstances. Receipt of benefits may affect eligibility for public assistance programs such as Medicaid. Accelerated benefits paid under the terms of the Terminal Illness Rider are subject to a processing fee of up to $100. Clients should consult tax and legal advisors prior to initiating any claim. A licensed physician must certify that the insured is terminally ill to qualify for benefits. Other terms and conditions may apply. The rider may not cover all of the costs associated with terminal illness. The rider is a life insurance accelerated death benefit product, is generally not subject to health insurance requirements, and may not be available in all states. The rider form number for the Terminal Illness Rider is either ICC16 TB 146-2016 or TB 146-2016, which may be followed by a state code.
5The Living Needs BenefitSM is an accelerated death benefit and is not a health, nursing home, or long-term care insurance benefit and is not designed to eliminate the need for insurance of these types. There is no charge for this rider but, when a claim is paid under this rider, the death benefit is reduced for early payment, and a $150 processing fee ($100 in Florida) is deducted. If more than one policy is used for the claim, each policy will have a processing fee of up to $150 deducted ($100 in Florida). Portions of the Living Needs BenefitSM payment may be taxable; and receiving an accelerated death benefit may affect your eligibility for public assistance programs. The federal income tax treatment of payments made under this rider depends upon whether the insured is considered terminally ill or chronically ill and, if the policy is business related, whether the insured is receiving the benefits. We suggest that you seek assistance from a personal tax advisor regarding the implications of receiving Living Needs BenefitSM payments. This rider is not available in Minnesota to new purchasers over age 65 until the policy has been in force for one year, and the nursing home option is not available in California, Connecticut, Florida, Massachusetts, New York, or the District of Columbia. This rider is not available in Washington state. In Oregon, term policies must include the waiver of premium benefit to be eligible for this rider. Rider form number ORD 87241 90-P and ORD 87335 90; there may be state variations.
Please remember quotes are based on the information you provided. Underwriting of your medical history and other factors may be required to determine whether you are eligible for coverage and, if so, what premiums would apply. This review may result in a higher premium than initially quoted. Please note that all guarantees are based upon the claims-paying ability of the issuer. Our policies contain exclusions, limitations, reductions in benefits and terms for keeping them in force.
If you continue the policy beyond the initial level-premium period, premiums will then increase annually through age 95 but will never be more than the maximum stated in the contract. The issuing company may have the right to contest the policy for misrepresentation or to apply a suicide clause.
Essential Term Value and Essential Term Plus are issued by Pruco Life Insurance Company located in Newark, NJ. Subject to state availability. The policy form numbers are ICC24-ETV or ETV-2024; ICC24-ETP or ETP-2024.
Term Essential® (PLTIC-2019 or ICC19 PLTIC-2019) and PruTerm One® (ICC17 PART-2017 or PART-2017) are term insurance policies issued by Pruco Life Insurance Company except in New York, where, if available, the policies are issued by Pruco Life Insurance Company of New Jersey. Both are Prudential Financial companies located in Newark, NJ. Each company is solely responsible for its own financial condition and contractual obligations. Policy form numbers may be followed by a state code. Coverage will not begin prior to payment of premium.
The rider form numbers may all be followed by a state code and are:
The Living Needs BenefitSM: ORD 87241 90-P or ORD 87335 90. (Not available in WA.)
Waiver of Premium: EssentialTerm and Term Essential: TB 100 2000; there may be state variations. Accidental Death Benefit: Term Essential: TB 113 2000. (Not available in MA.) EssentialTerm Accidential Death Benefit: ICC20 TL ADB
Childrens Protection Rider: EssentialTerm, Term Essential: TB 182 2000; TB 184 2000 for after issue. There may be state variations.
You should consider the investment objectives, risks, and charges and expenses carefully before investing in the contract and/or underlying portfolios. This and other important information can be found in the prospectus and, if available, the summary prospectuses. A copy of the prospectuses may be obtained from www.prudential.com or from a financial professional. You should read the prospectuses carefully before investing.
It is possible to lose money by investing in securities.
All guarantees and benefits of the insurance policy are backed by the claims-paying ability of the issuing insurance company. These products may not be available in all states. Our policies contain exclusions, limitations, reductions in benefits, and terms for keeping them in force. A financial professional can provide you with costs and complete details.
For compliance use only: 1004572-21
For compliance use only: 1004572-00022-00
For Compliance Use Only: